Introduction The rapid advancement of generative AI models, such as GPT-4, industries are experiencing a revolution through AI-driven content generation and automation. However, AI innovations also introduce complex ethical dilemmas such as bias reinforcement, privacy risks,

    Opening Remarks In modern rapidly changing business world, staying ahead of the competition is crucial. Market research has always been a core approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has transformed this field. AI-powered tools

    Overview Social media marketing is evolving significantly in recent years, driven by changes in technology, consumer actions, and corporate demands. A major transformation in the marketing landscape has been the emergence of AI technologies. AI’s potential to revolutioni